About Prajwal Soni

I'm Prajwal Soni, a restaurant consultant, author, and hospitality entrepreneur passionate about helping restaurant owners build profitable businesses without burning through their resources. From operating a 23-brand cloud kitchen to managing 18 restaurants across Gujarat, I've lived through every challenge the food business throws at you. I wrote "Design Dine Dominate" to give aspiring and existing restaurant owners a complete roadmap from concept to execution to expansion everything I wish I'd known when I started. Now, through consulting and this platform, I'm on a mission to make restaurant business education accessible to everyone, regardless of budget or connections.